The companies that measure the program audiences of TV and radio stations for advertisers and broadcasters are known as:
A) direct-response agencies.
B) designated market services.
C) rating services.
D) avails.
E) network syndications.

Question

Quizplus · Accepted Answer

The companies that measure the program audiences of TV and radio stations for advertisers and broadcasters are called rating services. These firms attempt to pick a representative sample of the market and furnish data on the number and characteristics of the viewers or listeners.

The Companies That Measure the Program Audiences of TV and Radio