The Owner of Uptown Clothing Store Wants to Advertise on the Local

The owner of Uptown Clothing Store wants to advertise on the local radio station ZPP.The community in which the station is located has 60,000 residents.The average quarter-hour persons for ZPP are 14,000,and the advertiser wants to buy 15 spots.How many gross rating points (GRPs) would this plan achieve?

A) 350 GRPs
B) 3,500 GRPs
C) 35 GRPs
D) 3.5 GRPs
E) 3 GRPs
The gross rating points of a radio schedule are the sum of all ratings points delivered by that schedule, or the gross impressions expressed as a percentage of the population being measured. It can be computed as follows: Gross rating points = (Gross impressions/Population) * 100.
Gross impressions = AHQ persons * No. of spots the advertiser wants to buy = 14000 * 15 = 210000.