The total number of different people who listen to a radio station for at least five minutes in a quarter-hour within a reported daypart is referred to as the _____.
A) audience participation
B) reach potential
C) average quarter-hour rating persons
D) cume persons
E) audience composition

Question

Quizplus · Accepted Answer

The cume persons is the total number of different people who listen to a radio station for at least five minutes in a quarter-hour within a reported daypart (also called unduplicated audience).

The Total Number of Different People Who Listen to a Radio