The rate card for a magazine mentioned that the one-time cost for a full-page black-and-white ad was $795.The magazine had a total circulation of 15,000.Calculate the magazine's cost per thousand (CPM).
A) $0.053
B) $11.93
C) $188.87
D) $53.00
E) $1.89

Question

Quizplus · Accepted Answer

One way to compare magazines is to look at how much it costs to reach a thousand people based on the magazine's rates for a one-time, full-page ad. The cost per thousand may be computed by dividing the full-page rate by the number of thousands of subscribers.

The Rate Card for a Magazine Mentioned That the One-Time