Which of the following is true of controlled circulation for business publications?
A) The publisher must run a series of marketing tests before new subscriptions can begin.
B) The publisher limits the number of advertisers in the publication to a maximum of twenty.
C) The publisher limits the number of copies available so that a premium price can be charged for each issue.
D) The publisher mails the magazine free to individuals who may influence the purchase of advertised products.
E) The publisher distributes the magazines through exclusive distribution channels rather than sending them via mail.

Question

Quizplus · Accepted Answer

In controlled circulation, the publisher mails the magazine free to individuals who the publisher thinks can influence the purchase of advertised products. Controlled-circulation magazines can reach good prospects for the goods and services they advertise.

Which of the Following Is True of Controlled Circulation for Business