Which of the following is true of weekly newspapers?
A) They usually serve national consumers rather than local consumers.
B) They tend to have a larger male readership than daily newspapers.
C) They emphasize local news and advertising.
D) They have a significantly lower CPM than daily newspapers.
E) They do not charge premium rates.

Question

Quizplus · Accepted Answer

With their emphasis on local news and advertising, weekly newspapers characteristically serve small urban or suburban residential areas and farm communities. They are now the fastest-growing class of newspapers. A weekly newspaper's cost per thousand is usually higher than a daily paper's, but a weekly has a longer life and often has more readers per copy.

Which of the Following Is True of Weekly Newspapers