Assume that the full-page rate for a magazine aimed at producers and marketers of meat products is $1,200.The magazine has a circulation of 12,000.Compute the cost per thousand (CPM).
A) $100
B) $120
C) $1,000
D) $10
E) $1.2

Question

Quizplus · Accepted Answer

One way to compare magazines is to look at how much it costs to reach a thousand people based on the magazine's rates for a one-time, full-page ad. The cost per thousand may be computed by dividing the full-page rate by the number of thousands of subscribers.

Assume That the Full-Page Rate for a Magazine Aimed at Producers