In an ad,a _____ consists of words that are read first and contains the largest type on the page.
A) headline
B) pasteup
C) picture caption
D) seal
E) body copy
Correct Answer:
Verified
Q43: _ headlines promise the audience that experiencing
Q44: Which of the following is true of
Q45: The headline for an ad for Keller's
Q46: For which of the following products is
Q47: The _ refers to an additional smaller
Q49: In print ads,which of the following subjects
Q50: A literary magazine displays a headline that
Q51: Which of the following is true of
Q52: _ copy is especially useful for products
Q53: To write effective copy,a copywriter must:
A) use
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