For which of the following products is straight-sell copy most effective?
A) Low think-involvement products
B) Products that are easy to use
C) Industrial products
D) Low-tech products
E) Agricultural products

Question

Quizplus · Accepted Answer

In straight-sell copy, writers immediately explain or develop the headline and visual in a straightforward, factual presentation. A straight-sell copy is very effective for direct-response advertising and for industrial or high-tech products.

For Which of the Following Products Is Straight-Sell Copy Most