A company ran an ad which showed environmental experts praising the corporate social initiatives taken up by it.The ad encouraged readers to visit its website to learn how they could help save the environment. Which of the following copy styles was used to describe the company's efforts to help preserve the environment?
A) Straight-sell copy
B) Institutional copy
C) Dialogue copy
D) Picture-caption copy
E) Device copy

Question

Quizplus · Accepted Answer

Advertisers use institutional copy to promote a philosophy or extol the merits of an organization rather than product features. It is intended to lend warmth and credibility to the organization's image.

A Company Ran an Ad Which Showed Environmental Experts Praising