Which of the following is true of a poster-style format?
A) It is a striking contrast of an Ayer No.1 layout.
B) It scores the lowest recall among all ad formats.
C) It has a dominant visual that occupies 60 to 70 percent of the ad's total area.
D) It consists of multiple large pictures and two small ones.
E) Its copy blocks comprise 85 percent of the ad.

Question

Quizplus · Accepted Answer

Traditionally, the ads that score the highest recall employ a standard, poster-style format (also called a picture window layout and Ayer No. 1 in the trade) with a single, dominant visual that occupies 60 to 70 percent of the ad's total area.

Which of the Following Is True of a Poster-Style Format