After developing the initial concepts and layouts for an ad,the primary responsibility of art directors is to:
A) supervise the ad's progress to completion.
B) draw detailed visuals for the ad.
C) write the body copy and subheads.
D) compose pages using HTML, CSS, and other languages.
E) design collateral materials such as posters and brochures.

Question

Quizplus · Accepted Answer

According to Ad Lab 11-A, art directors are responsible for the visual presentation of the ad. Along with a copywriter, they develop the initial concept. They may do initial sketches or layouts, but after that they may not touch the ad again. Their primary responsibility is to supervise the ad's progress to completion.

After Developing the Initial Concepts and Layouts for an Ad,the