One purpose of an ad layout is to:
A) convert symbolic components into verbal components.
B) serve as a blueprint of the ad.
C) decode the message of the ad.
D) give the client an intangible item that can be viewed but cannot be changed.
E) create a rough drawing without details of the different elements of the ad.

Question

Quizplus · Accepted Answer

The layout serves several purposes. Once the best design is chosen, the layout serves as a blueprint. It shows the size and placement of each element in the ad.

One Purpose of an Ad Layout Is To