Which of the following is true of benefit headlines?
A) Their sole objective is to provoke the reader's curiosity to stimulate questions and thoughts.
B) They should be simple statements of the most important gain to be derived from a product.
C) Their main goal is to encourage readers to search for an answer in the body of the ad.
D) They are primarily interactive in nature and order the reader to take action.
E) They pique the reader's imagination and command them to use the product.

Question

Quizplus · Accepted Answer

Benefit headlines promise the audience that experiencing the utility of the product or service will be rewarding. Benefit headlines shouldn't be too cute or clever, just simple statements of the product's most important benefit.

Which of the Following Is True of Benefit Headlines