The headline for a toy advertisement reads,"What will make your child smile this festive season?" This headline is not only a provocative one,but it is also an example of a(n) _____ headline.
A) informative
B) question
C) command
D) directive
E) benefit
Correct Answer:
Verified
Q52: _ copy is especially useful for products
Q53: To write effective copy,a copywriter must:
A) use
Q54: A _ copy style sets up a
Q55: A(n)_ copy style uses figures of speech
Q56: In _ copy,writers immediately explain or develop
Q58: A _ headline orders or requests the
Q59: Which of the following statements about subheads
Q60: An ad for Stella's clothing,a brand of
Q61: A television commercial shows how easily a
Q62: In a(n)_ commercial format,a radio or TV
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