Which of the following about developing copy for radio advertising holds true?
A) Radio copy must avoid being intrusive in order to attract and hold the attention of listeners.
B) It is important to include characters in the radio copy that sound highly exotic in order to grab listeners' attention.
C) It is challenging, yet essential to make the radio copy script fit the time slot.
D) Radio copy should use a large number of homonyms to ensure the message is clear.
E) Radio copy should represent an overzealous effort to attract listeners.

Question

Quizplus · Accepted Answer

One of the most challenging aspects of writing radio copy is making the script fit the time slot. The delivery changes for different types of commercials, so writers read the script out loud for timing.

Which of the Following About Developing Copy for Radio Advertising