To be effective,television commercials should:
A) let the audio carry most of the weight.
B) use "ad talk" to create a dramatic opening.
C) use a large number of elements in the commercial.
D) concentrate on the final impression the commercial will make.
E) ensure all scenes run for more than half a minute.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 11-F, to be effective, TV commercials should begin at the finish by concentrating on the final impression the commercial will make.

To Be Effective,television Commercials Should