A common technique used by campaigns to inform a consumer is to use word plays and verbal or visual metaphors.

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A common technique used by campaigns to inform a consumer is to use word plays and verbal or visual metaphors, such as "Like a rock," "Fly the friendly skies," or "You're in good hands." The metaphor describes one concept in terms of another, more familiar one, helping the audience member learn about the product.

A Common Technique Used by Campaigns to Inform a Consumer