The commonalities of great ads can be grouped into two dimensions: the ability to break through consumer perceptual barriers and the ability to create "top-of-mind" awareness.
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Q9: Attention is the first objective of any
Q10: According to the creative brief used by
Q11: According to the creative brief used by
Q12: The Warrior,an imaginary role adopted by creatives,evaluates
Q13: Most ads succeed in creating an impact
Q15: A common technique used by campaigns to
Q16: The Explorer,an imaginary role adopted by creatives,experiments
Q17: Creative blocking may occur when people in
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Q19: The goal of brainstorming is to eliminate
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