Attention is the first objective of any ad and the fundamental building block in the creative pyramid.

Name: Attention is the first objective of any ad and the fundamental building block in the creative pyramid.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

A product message is a stimulus. It must break through consumers' physiological screens to create the kind of attention that leads to perception. Attention is the first objective of any ad and the fundamental building block in the creative pyramid.

Attention Is the First Objective of Any Ad and the Fundamental