The difference between a big idea and a strategy is that a big idea describes the direction the IMC message should take while a strategy gives it life.

Name: The difference between a big idea and a strategy is that a big idea describes the direction the IMC message should take while a strategy gives it life.
Brand: Quizplus
Rating: 4.7 (41 reviews)

Question

Quizplus · Accepted Answer

The difference between a strategy and a big idea is that a strategy describes the direction the message should take while a big idea gives it life.

The Difference Between a Big Idea and a Strategy Is