In terms of the IMC plan,which of the following is true of the process of setting objectives?
A) Objectives should be specific, realistic, and measurable.
B) Sales goals are advertising objectives, not marketing objectives.
C) IMC objectives should always be related to profit goals.
D) It is advisable to assign IMC the complete responsibility for meeting sales goals.
E) The IMC plan merely restates the sales objectives present in the marketing plan.
Correct Answer:
Verified
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