Which of the following principles regarding the relationship of IMC to sales and profits is true?
A) In consumer goods marketing, increases in market share are closely related to decreases in the marketing budget.
B) Sales normally decrease with additional advertising because consumers are turned off by the information overload.
C) Sales response to advertising may build over time, but the durability of advertising is brief, so a consistent investment is important.
D) Sales will not occur if there is no advertising.
E) Advertising expenditures above certain minimum levels have no effect on sales.
Correct Answer:
Verified
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