The _____ method of developing an IMC budget,also known as the budget buildup method,treats IMC as a marketing tool for generating sales.

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The objective/task method of developing an IMC budget, also known as the budget buildup method, is used by many large national marketers in the United States. It treats IMC as a marketing tool for generating sales. The task method has three steps: defining objectives, determining strategy, and estimating cost.

The _____ Method of Developing an IMC Budget,also Known as the Budget