_____,a category of IMC research,provides the advertiser with useful guidelines for future advertising by evaluating the effectiveness of an individual ad or an entire ad campaign after it runs.

Question

Quizplus · Accepted Answer

It is important to evaluate the effectiveness of a campaign after it runs. Posttesting (also called tracking) provides the marketer with useful guidelines for future advertising.

_____,A Category of IMC Research,provides the Advertiser with Useful Guidelines