During _____,the second step in marketing research,researchers may discuss the problem with wholesalers,distributors,or retailers outside the firm; with informed sources inside the firm; with customers; or even with competitors.

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The second step in the marketing research process is to use informal (or exploratory) research to learn more about the market, the competition, and the business environment, and to better define the problem. Researchers may discuss the problem with wholesalers, distributors, or retailers outside the firm; with informed sources inside the firm; with customers; or even with competitors.

During _____,The Second Step in Marketing Research,researchers May Discuss the Problem