In addition to tangible benefits,customers are often motivated by symbolism-what the brand name means to them,to associates,or to some social reference group.

Name: In addition to tangible benefits,customers are often motivated by symbolism-what the brand name means to them,to associates,or to some social reference group.
Brand: Quizplus
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In addition to tangible benefits, customers are often motivated by symbolism-what the brand name means to them, to associates, or to some social reference group.

In Addition to Tangible Benefits,customers Are Often Motivated by Symbolism-What