In terms of user status,aware nontriers:
A) typically use a particular brand but have an alternative selection if it is not available or if the alternative is promoted with a discount.
B) use competitive products in the category but have not taken a liking to a particular brand.
C) perceive two or more brands to have superior attributes and will buy at full price.
D) choose one brand exclusively.
E) respond to a brand's IMC messages but do not like the product.
Correct Answer:
Verified
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