A home building company specializes in constructing houses for old people.The houses are constructed with doors wide enough for wheelchairs to pass through,lever-operated door handles,roll-out shelves,and raised toilet seats.Which of the following types of market segmentation does this company employ?
A) Demographic segmentation
B) Psychographic segmentation
C) Geographic segmentation
D) Behavioristic segmentation
E) Volume segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation is a way to define population groups by their statistical characteristics: sex, age, ethnicity, education, occupation, income, and other quantifiable factors.

A Home Building Company Specializes in Constructing Houses for Old