Family,friends,and coworkers are examples of reference groups-people we try to emulate or whose approval concerns us.

Question

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Most of us care how we appear to people whose opinions we value. We may even pattern our behavior after members of some groups we affiliate with. This is the significance of reference groups-people we try to emulate or whose approval concerns us. Reference groups can be personal (family, friends, coworkers) or impersonal (political parties, religious denominations, professional associations).

Family,friends,and Coworkers Are Examples of Reference Groups-People We Try to Emulate