In _____,consumers have a higher level of involvement with the product or the message,so they are motivated to pay attention to the central,product-related information.
A) a center of influence
B) the central route to persuasion
C) an exchange
D) postpurchase evaluation
E) distributive bargaining

Question

Quizplus · Accepted Answer

In the central route to persuasion, consumers have a higher level of involvement with the product or the message, so they are motivated to pay attention to the central, product-related information, such as product attributes and benefits or demonstrations of positive functional or psychological consequences.

In _____,Consumers Have a Higher Level of Involvement with the Product