Tony views fishing lures as tools that help him catch big fishes,whereas Hugh feels that the lures could cause him bodily harm.Their differing opinions are most likely due to differences in _____.
A) perception
B) motivation
C) brand loyalty
D) evoked sets
E) social class

Question

Quizplus · Accepted Answer

It guides all our activities from the people we associate with to the products we buy. How a consumer perceives each of the different brands in a category determines which ones he or she uses.

Tony Views Fishing Lures as Tools That Help Him Catch