When buying a new backpack,Maria selected four different brands in the shop and checked them for durability and quality.In this scenario,the alternative brands that she evaluated comprised the _____.
A) evoked set
B) psychological screen
C) interpersonal influence
D) brand domain
E) product line

Question

Quizplus · Accepted Answer

At the point of making a purchase decision, though, consumers typically search, consider, and compare alternative brands. Consumers evaluate selection alternatives (called the evoked set).

When Buying a New Backpack,Maria Selected Four Different Brands in the Shop