According to the _____,people strive to justify their behavior by reducing the inconsistency between their perceptions or beliefs and reality.
A) Elaboration Likelihood Model
B) stimulus-response method
C) equity theory
D) theory of cognitive dissonance
E) expectancy theory

Question

Quizplus · Accepted Answer

The theory of cognitive dissonance (also called postpurchase dissonance) holds that people strive to justify their behavior by reducing the dissonance, or inconsistency, between their cognitions (their perceptions or beliefs) and reality.

According to the _____,People Strive to Justify Their Behavior by Reducing