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Local Advertisers and National Advertisers Differ in Terms Of

Question 47

Multiple Choice

Local advertisers and national advertisers differ in terms of:


A) credibility, autonomy, and sources.
B) ad penetration, autonomy, and promotional strategies.
C) focus, time orientation, and resources.
D) focus, promotional themes, and advertising vehicles.
E) credibility, relationships, and focus.

Correct Answer:

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