Multinationals that use a standardized approach to marketing and advertising in all countries in which they do business are called:
A) foreign marketers.
B) national corporations.
C) global marketers.
D) international exporters.
E) multidomestic corporations.

Question

Quizplus · Accepted Answer

Multinationals that uses a standardized approach to marketing and advertising in all countries are global marketers, and they create global brands.

Multinationals That Use a Standardized Approach to Marketing and Advertising