Relationship marketing is defined in most marketing texts as the creation of customer loyalty through the establishment of a long-term win-win relationship between the buyer and seller.Which of the following terms most closely relates to relationship marketing for an advertising agency?
A) Horizontal cooperative advertising
B) Account planning
C) Vertical cooperative advertising
D) Integrated promotions
E) Decentralized advertising

Question

Quizplus · Accepted Answer

Account planning changes the task performed by an advertising agency from one of simply creating an ad to one of nurturing a relationship between agency and client.

Relationship Marketing Is Defined in Most Marketing Texts as the Creation