In the creative process,the _____ determines how the ad's verbal and visual symbols will fit together.
A) account executive
B) advertising planner
C) media specialist
D) art director
E) copywriter

Question

Quizplus · Accepted Answer

Ads use nonverbal communication. That is the purview of the art directors, graphic designers, and production artists, who determine how the verbal and visual symbols will fit together.

In the Creative Process,the _____ Determines How the Ad's Verbal