A bargain barn in the suburbs of Philadelphia placed an ad in the local newspaper to attract consumers with heavy discounts over the Thanksgiving weekend.But,most people missed the ad owing to a spate of promotional ads placed by a newly-opened pizzeria in the same locality.The ads of the pizzeria were colorful and attractive which distracted many potential consumers of the bargain barn.Consequently,there was much less footfall over the Thanksgiving weekend in the bargain barn than expected.The ads of the local pizzeria served as _____ for the bargain barn.

Question

Quizplus · Accepted Answer

Advertising messages must compete with hundreds of other commercial and noncommercial messages every day. This is referred to as noise.

A Bargain Barn in the Suburbs of Philadelphia Placed an Ad