A horse stable operator comes across an ad for a worming medicine in the local newspaper.He decides to call the toll-free number provided in the ad to see if the company can deliver 40 doses of its worming medicine before Saturday morning.In the context of the advertising,this is a form of _____.

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In advertising, feedback can take many forms: redeemed coupons, Web site visits, phone inquiries, visits to a store, requests for more information, increased sales, responses to a survey, or e-mail inquiries.

A Horse Stable Operator Comes Across an Ad for a Worming