Question 1

Which of the following can a customer use to contact an organization?

Accepted Answer

A customer can contact an organization through any of these methods.

Question 2

What type of system did Kaiser Permanente implement in order to improve and prolong the lives of diabetics?

Accepted Answer

Kaiser Permanente implemented a CRM system to help diabetics.

Question 3

What is enterprise resource planning?

Accepted Answer

This is the definition of enterprise resource planning (ERP).

Question 4

Which of the following is not a valid way that a CRM system can collect information?

Accepted Answer

A CRM system cannot collect information from a customer's personal computer.

Question 5

Which company used BPR to change its industry by implementing a mobile claims process?

Accepted Answer

Progressive Insurance used BPR to change its industry by implementing a mobile claims process.

Question 6

Which of the following defines supply chain logistics?

Accepted Answer

This is the definition of supply chain logistics.

Question 7

What can effective and efficient supply chain management systems enable an organization to accomplish?

Accepted Answer

Answer A should state "decrease" the power of its buyers, and answer C should state "reduce" the threat of substitute products or services.

Question 8

What is the purpose of business process reengineering?

Accepted Answer

The purpose of BPR is to make all business processes best-in-class.

Question 9

What is the key word in ERP?

Accepted Answer

The key word in ERP is "enterprise" and not necessarily "resource" or "planning."

Question 10

Which of the following defines supply chain strategy?

Accepted Answer

This is the definition of supply chain strategy.

Question 11

Which of the following is an organizational result from an effective and efficient supply chain management system?

Accepted Answer

All of these are results from an effective and efficient SCM system.

Question 12

All of the following are part of the four basic components of supply chain management except:

Accepted Answer

It should state supply chain operation, not supply chain customers.

Question 13

Walmart and Procter and Gamble implemented a tremendously successful SCM system.The system linked Walmart's _____________ centers directly to Procter and Gamble's _____________ centers.

Accepted Answer

Walmart's distribution centers are linked directly to Procter and Gamble's manufacturing centers.

Question 14

What is business process reengineering?

Accepted Answer

This is the definition of business process reengineering (BPR).

Question 15

Which of the following defines supply chain operations?

Accepted Answer

This is the definition of supply chain operations.

Question 16

What is a business process?

Accepted Answer

This is the definition of business process.

Question 17

What is CRM?

Accepted Answer

CRM is not just a technology, but a strategy that an organization must embrace on an enterprise level.

Question 18

Which of the following defines supply chain partners?

Accepted Answer

This is the definition of supply chain partners.

Question 19

Charles Schwab recouped the cost of a multimillion-dollar system in less than two years.What type of system was it?

Accepted Answer

Charles Schwab implemented a successful CRM system that paid for itself in less than two years.

Question 20

What does supply chain management involve?

Accepted Answer

This is the definition of SCM.

Quiz 3: Strategic Initiatives for Implementing Competitive Advantages