When applying Porter's three generic strategies,Tiffany & Co.has a competitive scope and cost strategy that is a __________.
A) Broad market, high cost strategy.
B) Narrow market, low cost strategy.
C) Narrow market, high cost strategy.
D) Broad market, low cost strategy.

Question

Quizplus · Accepted Answer

Tiffany & Co.competes by offering a differentiated product, jewelry, at high prices.Its business strategy allows it to be a high-cost provider of premier designer jewelry to affluent consumers.

When Applying Porter's Three Generic Strategies,Tiffany & Co