The competitive strategy of differentiation is implemented by a firm's targeted, careful attention to a(n):
A)Specific feature of the product or service.
B)High efficiency level of production.
C)Broad possible market.
D)Aggressive competitive pricing plan.

Question

Quizplus · Accepted Answer

The competitive strategy of differentiation involves a firm focusing on a specific feature or features of their product or service that sets them apart from competitors. This could be in the form of unique design, quality, or features that appeal to specific target markets. High efficiency levels of production (B) and broad possible markets (C) are more aligned with cost leadership and market saturation strategies, respectively. Aggressive competitive pricing plans (D) are also more aligned with cost leadership strategies rather than differentiation.

The Competitive Strategy of Differentiation Is Implemented by a Firm's