The competitive strategy of differentiation requires that a product or service must be:
A)Always readily available.
B)Price competitive.
C)Produced at the lowest possible cost.
D)Unique in some important way, in terms of features, innovation, service or quality.
E)Marketed in different ways to different groups.

Question

Quizplus · Accepted Answer

The competitive strategy of differentiation requires that a product or service must be unique in some important way, in terms of features, innovation, service or quality. This uniqueness sets the product or service apart from competitors and allows a company to charge a premium price. Factors like availability, price competitiveness or production cost are not the primary focuses of this strategy. Marketing in different ways to different groups could be a potential part of the strategy but it is not the defining characteristic.

The Competitive Strategy of Differentiation Requires That a Product or Service