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Which of the Following Statements About Forecasting in Global Markets

Question 38

Multiple Choice

Which of the following statements about forecasting in global markets is true?


A) The same forecasting techniques that work in the United States work around the world.
B) Salespeople are especially important to the forecasting process when the executive is attempting to forecast international sales.
C) For international marketing forecasts, the top executives rather than the salespeople can provide the most accurate numbers.
D) In the bottom-up forecasting method used in international sales, little input from the salespeople is taken.
E) Computer simulations produce the most reliable sales forecasts for selling in international marketing.

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