In sales terms,complacency is assuming that the business is yours and will always be yours.

Question

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Complacency in sales refers to the assumption that a customer or a business is yours and will remain loyal to you without any effort or action from your side. This assumption can lead to neglecting the relationship with the customer, which can eventually result in losing the customer to a competitor. Therefore, it is essential to avoid complacency and constantly work on strengthening the relationship with the customers to ensure their continued support.

In Sales Terms,complacency Is Assuming That the Business Is Yours