Dawn sells building materials to contractors.She sells lumber to almost all of her accounts but does not get many orders for nails,roofing,or other building materials.Dawn decides to push stock of these additional construction materials to all her existing customers.Dawn is planning to use the _____ strategy.

Question

Quizplus · Accepted Answer

Dawn is planning to expand her product line by pitching additional construction materials to her existing customers. This is an example of full-line selling, where a salesperson attempts to sell the entire line of products to a customer. Cross-selling involves offering relevant products to a customer based on their previous purchases, upgrading is upselling a customer to a higher-end product, saturation selling is selling to as many customers in a geographic area as possible, and insight selling is providing valuable advice and knowledge to a customer during the sales process.

Dawn Sells Building Materials to Contractors