Which of the following represents a way by which a salesperson can ensure having a good number of personal contacts in the customer's firms?

Question

Quizplus · Accepted Answer

Cultivating relationships at multiple organizational levels within a customer's firm can help a salesperson establish a good number of personal contacts, which can lead to increased sales opportunities and better communication with the customer's organization. Using electronic data interchange may be helpful for efficient communication, but it does not necessarily lead to building personal contacts. Specialty advertising items may help to make the selling firm's presence felt, but they do not necessarily lead to personal contacts. Minimizing strategies like cross-selling, full-line selling, and upselling can limit sales opportunities. Avoiding trust-destroying conflicts may be important, but it does not necessarily lead to building personal contacts.

Which of the Following Represents a Way by Which a Salesperson