Corina almost always shops at Gas-N-Go.She finds the store easily accessible from the highway,likes the service,and receives special discounts as a frequent customer.Corina is less likely to shop around for her next purchase because Gas-N-Go satisfies Corina thereby:
A) reducing the gas station's profit margin.
B) maximizing Corina's solo exchange profit.
C) reducing Corina's attitudinal loyalty.
D) reinforcing a functional relationship.
E) producing a partnering relationship.

Question

Quizplus · Accepted Answer

Corina's satisfaction and loyalty towards Gas-N-Go suggests that they have a functional relationship, where the gas station provides utility to Corina's needs and wants. This reinforces Corina's loyalty and reduces the need for her to shop around for her next purchase. Therefore, D is the best answer.

Corina Almost Always Shops at Gas-N-Go