Caitlin Gold has sold business textbooks for two decades.When on the field,she makes it a point to try to create a personal relationship with her customers.When a committee of professors was constituted to select a new marketing book,her book was one of the three finalists.Because the committee chairperson considered herself a close friend of Gold,she convinced the committee to select Gold's text over the other options.The committee chairperson trusted Gold to provide a good text at a fair price.This is an example of a _____.
A) relational partnership
B) functional partnership
C) transactional relationship
D) transformational partnership
E) strategic partnership

Question

Quizplus · Accepted Answer

This is an example of a relational partnership where Gold has built a personal relationship with the committee chairperson, which has influenced the decision to choose her textbook over others.

Caitlin Gold Has Sold Business Textbooks for Two Decades